AdobeStock_232483527.jpeg

GOURMETIPS

A Customizable Recipe Experience

ABOUT GOURMETIPS

GourmeTips lets the picky cook adjust recipes to their dietary preferences, as well as explore their favorite dietary tips.

THE PROBLEM

Our goal was to fulfill a need in the market for customizable recipes for cooks with health needs and food preferences by designing an easy to personalize app that put the user’s dietary needs and quirks at the forefront.

HIGH LEVEL TIMELINE

3-week sprint.

MAKE OF THE TEAM

I was the sole UX Designer on the team.

KEY GOAL

Design a solution to the cook's need to create their own recipe from what cooking knowledge they have.

There was a lightning fast timeline of three weeks from a start of ideation to a finish of the final prototype. The scope narrowed from a simple concept of providing health-conscious tips to the curious cook, to an app that was able to give the cook full control of a recipe based on their dietary needs.

AdobeStock_259777118.jpeg

INITIAL IDEATION

There was an initial phase of ideation where using a topic map a potential gap in the market of food and nutrition was identified.

I brainstormed in the categories of food and nutrition.

I discovered that there seemed to be a need in the intersection of nutrition and recipe sharing.

Now it was time to test out whether this gap in the market was something that users would find useful if fulfilled in an app.

INTERVIEWING THE COOKS

After a need in the intersection of nutrition and recipe sharing was identified, UX research further uncovered that a lot of cooks have to sift through a lot of Googled data to create their own knowledge base of tips, recipes.

Users
Interviewed

5

  • I discovered that users not only actively and laboriously search for tips online, but their main frustration point behind this is a picky spouse or family (or just themselves) who have nutrition, health, and preference needs to fulfill.

  • For example, they may be running every day, and want to eat less fats in their diet, so they will adjust a recipe by substituting butter or even olive oil for avocado oil.

UNDERSTANDING THE USER

I compiled all of the research into a persona that helped to guide the proceeding steps. We aimed to create the app for the picky cook, who is concerned about fitness, health, and eating food that is nutritious and “clean”.

FEATURES FOR THE PICKY COOK

I further distilled the research into some features that Ava, the archetypal user, can use. What types of features would be essential to Ava’s picky cooking needs?

The user wanted to stay updated on nutrition trends.

A community-driven feed of nutritional tips.

A way to share nutrition tips and recipes that I've found.

A fully customizable tip and recipe posting feature.

A way to avoid unhealthy ingredients.

Customizable recipe ingredients, by substituting ingredients.

AdobeStock_225398476.jpeg

I sketched the features out both on paper and in Sketch, and then tested them.

THE BEGINNINGS OF VISUALS

  • An easy way to peruse and add recipes to your Saved Recipes
  • A streamlined way to add a recipe to your tip
  • Each recipe is customizable in every ingredient so that the discerning home chef can see the tip in action

TESTING AND CHANGES

I sketched the features out both on paper and in Sketch, and then tested them.

With these wireframes, I was able to jump right into usability testing, and have 5 users test the app's most essential features for any usability issues.

Through my usability testing, I made the following changes:


 

Present the choice of either posting a tip with photo, or tip plus photo plus recipe later on in the process.
Present the choice of either posting a tip with photo, or tip plus photo plus recipe later on in the process.
Users wanted more pop ups that signified that a task had been completed.

REDESIGN | FINAL VISUALS

  • Visually vibrant, with color emphasis on the images

  • Green accent color to signify nutrition, health, and food

  • I designed the home icon to look like a bowl of steamy soup

TITLE OF THE CALLOUT BLOCK

LESSONS LEARNED

In the end, I presented a completed, polished app design in which Ava, our persona is able to navigate easily, both the customizable recipe and nutrition tips components. The next step will be adding and testing another feature, perhaps a way to organize all of the tips and recipes by nutrition topic.

Like what you see?

Let's chat.

  • White LinkedIn Icon

© 2021 by Sophia Furman.

SOPHIA FURMAN

UX DESIGN